If you’re looking for the best apps to add to your tech stack, you’ve come to the right place! From email marketing to upselling to returns management, there are a ton of options available for Shopify merchants. Let’s take a look at why the post purchase experience is so important and how you can leverage it to boost your sales numbers.
The power of post purchase and why you should care about it
The post purchase experience is everything that happens after your customer presses the buy button. That means that yes, the order confirmation email is the start of everything.
However, most brands put a majority of their focus on the product discovery and purchase phases of the customer journey and the post purchase experience is nothing but an afterthought.
That’s a massive missed opportunity. Here’s why.
A great post purchase experience drives brand loyalty and brand loyalty encourages repeat purchases and referrals. Why is this so important? Because the probability of selling to an existing customer is upwards of 70% while the probability of selling to a new customer is between 5% and 20%. That’s a lot of carrots…
Here are 7 Shopify apps that can help transform your post purchase experience and boost customer retention rate (and sales!):
Klaviyo for email marketing
Klaviyo is an eCommerce marketing platform that allows Shopify stores to send personalized emails, SMS messages, signup forms, and more. Its advanced technology allows for brands to store all of their customer data so stores can focus on delivering a personalized experience to each of their customers. This means that brands can deliver targeted, relevant messages to their customers, without the guesswork.
Octane AI for zero-party data marketing and quizzes
Octane AI is an all-in-one product quiz and zero-party data marketing platform. As the only certified Shopify Plus technology for quizzes or Messenger, brands can expect a seamless experience from start to finish.
By collecting zero-party data (data that your customers chose to give you!), Octane AI’s technology increases conversion rates by personalizing the customer journey at every stage. Brands can utilize Shop Quizzes and Conversational Pop-ups via website, email, SMS, advertisements, and Facebook Messenger to learn more about their customers and grow their audience.
Re:amaze for customer support
Re:amaze is an integrated customer service, live chat, and helpdesk platform for eCommerce brands on Shopify and Shopify Plus. It allows brands to edit and create orders, cancellations, and update customer and order data within support conversations.
Re:amaze consolidates customer support tickets and conversations from email, live chat, video call, social media, SMS, VoIP, and push notifications into one inbox so your support team can collaborate efficiently.
ReConvert for upselling and cross-selling
With a 5-star Shopify rating, ReConvert is a leading post purchase funnel and one click upsell solution. It allows you to customize your thank you page with an easy to use drag and drop page builder that is similar to the Shopify theme builder. Brands can create thank you pages for specific customers, products, and orders and utilize trigger features to promote relevant and timely offers.
ReConvert also offers analytic features for the thank you page and each individual widget so brands can understand what’s working and what’s not.
SMSBump by Yotpo for SMS Marketing
SMSBump is an SMS marketing and automations app that allows Shopify stores to send highly targeted SMS campaigns to their customers. SMS flows that are possible include abandoned cart, customer reactivation, new order, and shipping confirmation. SMSBump allows brands to create both SMS and MMS (text with image) marketing campaigns to increase conversion rate and boost sales.
ReferralCandy for referral marketing
ReferralCandy is an automated referral marketing software that helps brands reach new customers and build customer loyalty. The platform allows you to implement customized pop ups and emails to recruit customers to your referral program and automatically send rewards to customers who have successfully completed a referral.
ReferralCandy also has a comprehensive Fraud Center that identifies and reviews customers with suspicious transactions, manages referral fraud, and alerts you if referral codes are leaked on coupon sites. You can also use it to run your affiliate marketing program!
Return Rabbit for returns management
We couldn’t pass up on the opportunity to throw our name into the mix! Why is the Return Rabbit returns management app one of the best Shopify apps? Our platform focuses on two key areas that the others don’t: revenue retention and customer satisfaction. REX, our smart recommendation engine, leverages customer buying behavior and provides product recommendations that drive more exchanges. That means happier customers and increased revenue for your Shopify store.
Return Rabbit’s platform features:
Full catalog exchange options
REX smart recommendation engine
Any shipping method that makes sense for your customer
Robust data and analytics so you can improve your products
Custom automations and business rules
We’re the leading exchange-first, revenue focused returns management solution for eCommerce stores. If you want to get a closer look, schedule a demo with our team here or visit us on the Shopify App Store!